Who Will Win The Value Menu War?

New iterations of fast-food value menus are scheduled to emerge in 2018 and Credit Suisse predicts that McDonald's will do well with their new menu. Analyst Jason West issued a note to his clients saying, "Fast food competitors are gearing up to combat this new value effort from McDonald's, setting up 2018 as a potential year for intensive discounting in the fast food space, particularly in the first part of the year."