Walmart Unveils New Private Label Offering Trend-Driven Foods, Aiming to Retain Shoppers Amid Inflation

Walmart is launching a new grocery private label brand called BetterGoods focused on trend-driven, chef-inspired foods priced mostly under $5. Walmart's grocery sales rose nearly 7% last fiscal year, making it the largest U.S. grocer by revenue. BetterGoods will feature items in categories like frozen foods, dairy, and snacks across culinary, plant-based, and certain-ingredient lines. It joins Walmart's existing Great Value brand, the largest grocery private label brand by revenue. The launch aims to retain inflation-driven grocery shoppers and fend off competitors emphasizing private labels like Aldi, Lidl and Trader Joe's.