Kamela, TV buyer from Colombia at the LA Screenings: Paramount Pictures

  • 2 years ago
Paramount Pictures Corporation is an American film and television production and distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth oldest film studio in the world,[1]the second oldest film studio in the United States (behind Universal Pictures), and the sole member of the "Big Five" film studios located within the city limits of Los Angeles.
In 1916, film producer Adolph Zukor put 24 actors and actresses under contract and honored each with a star on the logo. In 1967, the number of stars was reduced to 22 and their hidden meaning was dropped. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all of its films in digital form only. The company's headquarters and studios are located at 5555 Melrose Avenue, Hollywood, California.
Paramount Pictures is a member of the Motion Picture Association (MPA)

THE LA SCREENINGS, ANNUALLY HELD IN MAY IN LOS ANGELES AFTER THE NY UPFRONTS, IS AN INTERNATIONAL TELEVISION MARKET BEING HELD AT THE NEW FAIRMONT CENTURY PLAZA IN CENTURY CITY. IT ATTRACTS OVER 1,000 TOP LEVEL TELEVISION CONTENT BUYERS FROM ALL OVER THE WORLD WHO TRAVEL THE GLOBE TO LOS ANGELES TO SCREEN THEIR CONTENT FROM INDEPENDENT COMPANIES TO MAJOR STUDIOS.

THIS EVENT TAKES PLACE DAYS BEFORE THE STUDIOS PRESENT THEIR U.S. TV NETWORKS UPCOMING LINEUP.


The Screenings are a byproduct of a unique blue Christmas development in the U.S. TV industry. In 1962, ABC — then the weakest network — came up with the idea of premiering all of its programs in a single week following the Labor Day holiday (the first Monday in September). CBS and NBC followed suit and by the mid ’60s, the new TV season's screenings were a major national event, marking the end of summer. The fall debut of new season programs helped to create the Upfronts in New York City by requiring advertiser commitments by the spring. Therefore the pilots had to be produced in L.A. by February.