Zegna winter 2021–2 show

For winter, Zegna really celebrated its origins, namely ‘our road’, as it débuted a new visual identity. The road itself is Oasi Zegna, originating in the Piedmontese mountains in northern Italy, and it became the setting for the brand as it showed off its latest collection. The philosophy bridges indoor and outdoor, functional and individual, with detailing that celebrates a sporting look, including padded bags, scuba boots and goggles. Men’s fashion has parallels with women’s, which has also been bridging leisurewear with more formal settings. Appearing in Lucire KSA February 2022.

Artistic direction by Alessandro Sartori
Film directed by Mattia Benetti
Video production by 4Friends Film
Exclusive performance choreography by Sadeck Waff
Music by Wladimir Schall
Hair and make-up by Beppe d’Elia for Beautick

Filmed on location in Oasi Zegna and Milano, Italy