Zara Pouring $1-Billion To Expand Online Shopping
- 4 years ago
Zara's parent company is investing $1 billion to boost its online shopping platform over the next three years.
Business Insider reports that Zara owns several brands in addition to Zara.
The company said it expects online sales across the group to account for 25% of its overall sales by 2022.
Zara is also spending $1.7 billion on upgrading its stores to become more integrated with its online platform.
Analysts say e-commerce is going to become a more important part of retail in the wake of the pandemic.
Business Insider reports that Zara owns several brands in addition to Zara.
The company said it expects online sales across the group to account for 25% of its overall sales by 2022.
Zara is also spending $1.7 billion on upgrading its stores to become more integrated with its online platform.
Analysts say e-commerce is going to become a more important part of retail in the wake of the pandemic.