March Madness is big business
- 5 years ago
Eilers & Krejcik Gaming estimates March Madness will annually generate a total handle of about $15.2 billion. And gross gaming revenue of approximately $1.2 billion. Bettors located in Delaware, Mississippi, Nevada, New Mexico (tribal lands), New Jersey, Pennsylvania, Rhode Island, and West Virginia will be able to place wagers on March Madness games this year. Last year, March basketball handle in Nevada reached an all-time high of $436 million, according to the research and consultancy firm.