How Facebook 'likes' can be weaponised for political gain
- 5 years ago
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Psychological research shows how social media 'likes' can be used to infer everything from sexual orientation to political preference, paving the way to specific targeted ads
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Psychological research shows how social media 'likes' can be used to infer everything from sexual orientation to political preference, paving the way to specific targeted ads
► Subscribe to FT.com here:http://bit.ly/2GakujT
► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs
► Read Moscow thanks UK for helping Putin win landslide vote in Russia: http://on.ft.com/2pthnNt
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes