Lucy Kellaway — do CEOs need Twitter? | FT Comment
- 5 years ago
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FT columnist Lucy Kellaway says chief executives need to have a hard think before deciding to join Twitter. She looks at the successes and failures of CEO tweeters including Tim Cook, Marissa Mayer, Elon Musk and Warren Buffett.
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FT columnist Lucy Kellaway says chief executives need to have a hard think before deciding to join Twitter. She looks at the successes and failures of CEO tweeters including Tim Cook, Marissa Mayer, Elon Musk and Warren Buffett.
For more video content from the Financial Times, visit http://www.FT.com/video
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes