Etsy's IPO dilemma | FT Business
- 5 years ago
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As the Brooklyn based ecommerce company moves to the public market, it will need to strike a balance between investors' desire for growth and what it calls the 'authenticity of its marketplace' and its desire to grow. Failure to do so, Etsy acknowledges, could deter existing members and new users alike.
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As the Brooklyn based ecommerce company moves to the public market, it will need to strike a balance between investors' desire for growth and what it calls the 'authenticity of its marketplace' and its desire to grow. Failure to do so, Etsy acknowledges, could deter existing members and new users alike.
► FT Business: http://bit.ly/1KUK08s
► FT World News: http://bit.ly/1Exp0iJ
► Interview With Entrepreneur of the Year: http://bit.ly/1GuUib9
Twitter https://twitter.com/ftvideo
Facebook https://www.facebook.com/financialtimes