Avoiding Cameras While Training the Lens on Food
- 7 years ago
Avoiding Cameras While Training the Lens on Food
This solves one of the main problems that restaurants used to have in the days when “old” media was the
only game in town: How do you keep people talking about your place after the initial buzz dies down?
At the time, restaurant designers were just starting to think about lighting the dining room so people could take better pictures for Instagram.
I was told that one major restaurant publicity firm in New York has a full-time employee who does nothing but help restaurants with Instagram.
There are lots of incremental, behind-the-scenes changes
that affect restaurants more than consumers, such as more sophisticated reservation systems and point-of-sale software, but I think the most powerful, sweeping change has come from digital photography hooked up to the internet.
This solves one of the main problems that restaurants used to have in the days when “old” media was the
only game in town: How do you keep people talking about your place after the initial buzz dies down?
At the time, restaurant designers were just starting to think about lighting the dining room so people could take better pictures for Instagram.
I was told that one major restaurant publicity firm in New York has a full-time employee who does nothing but help restaurants with Instagram.
There are lots of incremental, behind-the-scenes changes
that affect restaurants more than consumers, such as more sophisticated reservation systems and point-of-sale software, but I think the most powerful, sweeping change has come from digital photography hooked up to the internet.