Brand Equity- In Conversation With Hans Erik Tuijt Of Heineken Global

Heineken which has a long standing association with Bond franchise has made the most by releasing its big budget campaign with a lot of fanfare featuring Daniel Craig himself. In this edition of Brand Equity, ET NOW’s Sonali Krishna talks to Hans Erik Tuijt - Activation Director, Heineken Global, who discusses what the campaign aims to deliver. Tune in.