The New Officials - In A Day

The video for "In A Day" is a snapshot into the daily life of The New Officials. Literally. The video is a collaboration of polaroid pictures flung into frame one at a time showing the band in the studio, rehearsing, and doing one of the favorite past times of bands everywhere; hanging out. For a band that relies on their kinship and bond between them, the social camaraderie is an important element, and one that merely enhances the creative process. In order to make sure the viewer is singing along to this insanely catchy hook the polaroids are scribbled with the song lyrics in sync with the song. There's no doubt viewers will be humming along long after the video ends.