Jay Z Acquires His Own Champagne Brand

  • 10 years ago
Given Jay-Z’s much-publicized lifestyle, it shouldn’t come as a huge surprise that the musician recently purchased an entire Champagne brand.

When musician Jay-Z does something, he does it big. Whether it's making hit songs, showering his family with gifts, or going out for a night on the town.

Given his much-publicized lifestyle, it shouldn’t come as a huge surprise that he recently purchased a champagne brand.

The bubbly label he now owns is Armand de Brignac, more popularly known as Ace of Spades.

It’s sold in highly recognizable flashy, metallic bottles, and has a dazzling price tag to match.

The French luxury beverage runs about 300 dollars a bottle, and that’s just retail. Pick one up at a bar or club and expect it to be marked up accordingly.

Jay-Z has a long history with the house, having made it his drink of choice many years ago.

He switched to Ace of Spades from Cristal after that brand’s managing director lamented that American rappers were abusing the product. The director cited a number of misuses, including pouring the champagne over the bodies of models.

The sale of Ace of Spades has been confirmed by its previous owner, Sovereign Brands, but they declined to disclose how much money changed hands.

Recommended